Privacy Policy – Arnold Szmerling

Last updated: March 17, 2026

Introduction People Places Life Anthology (“PPL Anthology”, “we”, “us”, or “our”) is operated by Arnold Szmerling, a Visual Legacy Artist based in Tel Aviv, Israel. We offer museum-grade fine art photography prints for purchase through our website at https://ppl.asip.co/ (“the Site”).

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use and share it, how we protect it, your rights, and how to contact us. It applies to all visitors, users, and customers of the Site.

By using the Site or making a purchase, you agree to the practices described in this Policy.

1. Information We Collect We collect the following types of information:

• Information you provide directly:
  
  • When purchasing a print: full name, email address, shipping address (including city, country, postal code), phone number (optional for delivery updates).
  • When sending a message via the /message page: name, email address, and message content.
  • Any other information you voluntarily provide (e.g., questions about a specific print or the Masterworks Registry).
• Automatically collected information:
  
  • Technical data: IP address, browser type/version, operating system, device information, pages visited, time/date of access, referring/exit pages (basic server logs).
  • We do not use advanced tracking or profiling tools unless stated otherwise.
• Payment information: We do not store credit card details. All payments are processed securely by our third-party provider, Stripe, which handles and encrypts payment data in compliance with PCI DSS standards.

2. How We Use Your Information We use your personal information for the following purposes:

• To process and fulfill your orders (e.g., prepare, package, and ship art prints worldwide with free shipping).
• To communicate with you about your purchase (order confirmations, shipping updates, delivery notifications).
• To respond to your messages, inquiries, or requests (e.g., print details, Artist Card stories, swappable displays).
• To improve the Site and our services (analyzing basic usage patterns anonymously).
• To comply with legal obligations (e.g., tax records, fraud prevention).
• For our legitimate interests (e.g., preventing abuse of the Site, protecting our intellectual property in photographs).

We do not use your data for automated decision-making or profiling.

3. Legal Basis for Processing (GDPR-relevant) Where GDPR applies:

• Contract performance: Processing orders/shipping data to fulfill purchases.
• Legitimate interests: Responding to inquiries, basic Site analytics, and fraud prevention.
• Legal obligations: Retaining transaction records as required by law.
• Consent: Only if we ever add optional features (e.g., marketing emails — we would obtain explicit consent first).

4. Sharing Your Information We do not sell your personal information. We share data only as necessary:

• With Stripe (payment processor) for transaction completion.
• With shipping carriers (e.g., Israel Post, DHL, or equivalents) to deliver your prints.
• With service providers (e.g., email delivery tools if used for order confirmations) under strict confidentiality.
• If required by law, court order, or to protect rights/safety (e.g., fraud investigations).

All third parties are contractually obligated to protect your data and use it only for the specified purpose.

5. International Data Transfers As we are based in Israel, some recipients (e.g., Stripe in the US) are outside the EU/EEA/Israel. We rely on appropriate safeguards (e.g., Standard Contractual Clauses where applicable, or adequacy decisions) to ensure your data receives equivalent protection.

6. Data Security We implement reasonable technical and organizational measures to protect your information (e.g., secure connections via HTTPS, limited access, secure hosting). However, no method is 100% secure — we cannot guarantee absolute security.

7. Data Retention We keep your information only as long as necessary:

• Order data: Retained for accounting, tax, and warranty purposes (typically 7 years or as required by Israeli law).
• Message/inquiry data: Kept until resolved, then deleted unless needed for ongoing legitimate interests.
• You may request deletion (subject to legal retention obligations).

8. Your Rights Depending on your location and applicable law (e.g., GDPR, Israeli PPA, CCPA):

• Access, correct, or delete your personal data.
• Object to or restrict processing.
• Data portability (receive your data in a structured format).
• Withdraw consent (if processing is consent-based).
• Lodge a complaint with a supervisory authority (e.g., Israeli Privacy Protection Authority or relevant EU body).

To exercise rights, contact us at arnold@asip.co. We respond within one month (extendable if complex).

9. Children’s Privacy The Site is not directed to children under 16. We do not knowingly collect data from children. If we become aware of such a collection, we will delete it.

10. Changes to This Policy We may update this Policy to reflect changes in practices or law. The “Last updated” date indicates revisions. Continued use after changes constitutes acceptance. We encourage periodic review.

11. Contact Us For questions, requests, or complaints: Arnold Szmerling @ Contact Us Location: Tel Aviv, Israel

Thank you for trusting us with your information as you bring People Places Life art into your home.